Tuesday, 11 September 2018

Why is everyone going crazy over Mrs Hinch? (Cleaning Expert/Internet Sensation)

If you have heard of Mrs Hinch, you have probably already been sent into a cleaning frenzy, running to your nearest savers/b&m bargains for your buddy and pine smelling goodness! If you have not, you are living under a rock, but also you are missing out on your mindset on cleaning completely changing.

 I will admit I have definitely caught the Hinch Army cleaning bug. A beautiful grey instagram home ware layout, Mrs Hinch is a lifestyle blogger talking about all things home ware and cleaning. Zoflora Fresh Linen is my new muse, I am obsessed with the scent and it is genuinely such a versatile product which can be used all around the home! For surfaces, mop and bucket, trigger spray bottle, neat down the loo, laundry, Ironing water, bins, radiators, cars, the sink and so so so much more!

Mrs Hinch's bubbly personality has helped her instagram rise to fame and will also play a huge part in her future success. Give her instagram video story highlights a watch and you will be laughing your head off (and crazily intrigued with what she is doing!). Mrs Hinch is making cleaning fun, by introducing names to her staple products like dave and 'minkeh', making the consumers buy into not only their effectiveness, but their ability to utilise the products and make cleaning a fun task for them. 

The organic nature of Mrs Hinch's growth, from a few thousand to 200K!!!! (Congratulations Mrs Hinch), has built consumer trust with her followers, it is rare that a consumer can look at an influencer and see complete transparency in the products she is recommending. It will be interesting to see how she uses this platform the Internet has gave her, to build her #HinchArmy to work with brands and make this into a fully functioning business. 

A follower's #HinchHaul, shopping they have made just because of Mrs Hinch's input! 

Why should home ware/lifestyle businesses be interested in Mrs Hinch? 

It is no surprise that companies are integrating influencer marketing into their marketing campaigns. With an organic following and a clear brand Mrs Hinch is the perfect target for these companies!  Using the Hinch brand would be an incredible marketing technique for the right company, If you are reading this and think that might be you, definitely check her out on Instagram. 


If you haven't heard of her before, head over to her instagram ^ and have a look through her stories.

Staple brands to explore: 


I for one am excited to see what is next for Mrs Hinch and I am TOTALLY here for a cleaning revolution! 

Wednesday, 25 July 2018

First Class Honours in Music Management, UWL

University of West London, Wembley Stadium 

As I reflect upon my time spent at UWL, what I continually go back to is when I first decided to apply to study Music Management. My college teacher sat me down and said, some people start their personal statement with quotes or bios about themselves if they are stuck. I researched some quotes and found one which stopped me in my tracks; it was why I wanted to study my course.

'At the end of the day, I want the music industry to be larger than what it is today.' Daniel Ek, Founder of Spotify.

It is a quote that followed me through my whole journey at UWL, It reminded me that the music industry doesn't have boundaries and that there are entrepreneurial opportunities as well as option for growth into markets such as influencer marketing.

It would be easy to sit and write and say that the three years were plain sailing, but that would not be fair. There were friends gained and lost, I fell in love but out of love with myself and spent a lot of my months struggling to get into the right 'academic' mindset. Throughout my sixth form life I consistently felt like I was not smart enough, or that because I panic in exams that meant I am not academic. It was not until going to college to study business as well as starting my blog, youtube and social media platforms, that I realised there was more to me.

I have always been the type of human that likes to explore opportunities and work myself silly. In second year of university I decided to get involved with the beginnings of a music magazine at my university (www.themngr.com) of which I am immensely proud of everyone who created it and got involved. Academically in first and second year I did very well, to the point where I decided - do you know what in third year lets get a part time job at a huge tech company, run a magazine, maintain a relationship and friendships as well as gaining a first class honours. I was certainly ambitious.

I feel like I could go into detail about the modules I liked and didn't, lectures that I adored and others I questioned. But at this point in my development It feels more important to focus on what opportunities UWL gave me, and whether I feel more equipped for the outside world. The truth Is I do, the people I have met along the way have seen my potential, they have pushed me to be the best version of myself and strive for not only the best grades but the best life.

I guess what I'm trying to say is, ya girl got a first class honours degree in music management with the music management prize for my dissertation.


Friday, 2 February 2018

Proto-col, Profusion, Embryolisse, Know Cosmetics (UNDISCOVERED BEAUTY)

As a blogger, you receive lots of make up from brands you may have heard of but never tried, or new brands that are gracing the instagram feeds of most people interested in beauty blogging. 
Truth be told, recently I have received items from the brand profusion, proto-col, embryolisse and Know Cosmetics. I thought I would do a blog post discussing the products and which ones I would recommend trying.

Starting with profusion the two palettes, one called 'ProFace and the other named 'Naturals'. I actually did an Instagram story with the naturals palette testing it out. I was pleasantly surprised by the pigmentation, although it was tougher to blend then high end eyeshadow, the colours are so wearable on a day to day basis. The colours such as fearless a muted orange and amour a rose shade with a slight shimmer make the palette transferable from day to night. I do prefer the shimmers in the palette, specifically terrific and excited work well together with blue eyes. 

The proface palette is more for me because It is an all in one palette eyeshadow, blush, bronzer, highlight and brow product; even brushes! The eyeshadow shades in it are also majority shimmer shades which for me is way better than the naturals palette (majority matte). My specific favourite shades from it are 'certain' and 'sunny'.

One surprise in my mail was Embryolisse moisturisers, this brand has been floating around the blogosphere, and I wanted to try them as Embryolisse is a very reputable brand. Just going to say straight away 'Lait-Creme Concentre' Edition limitee Paris, was just not for me. Although it was a good moisturiser due to it smelling slightly fragranced, I would use it on my body but not on my face. 
The other two however, have been my saviour for my dry skin during winter. The rich moisturising cream for dry dehydrated skin, has been my daily moisturiser and I do not want it to run out!  Whereas the Intense Smooth Radiant Complexion Is for anti-fatigue and anti-ageing mature skin, although I am 21 and there is not really a need for anti-ageing... yet... the cream does help the skin feel more lifted and healthy. 

Proto-col baked mineral shimmer are like a bobbi brown dupe. The shades are warm and probably would be more wearable in the summer than winter, meaning it's hard to pass a judgement on these products yet. The shade 'nude pink' is wearable with a full face of make up as a blush, which also has a touch of shimmer to highlight as well. 

'No Dark Shadows' to me the shade is too orange, even with my yellow under-toned skin, as well as this for the price with limited shade range (2!!!) I do not think it is worth the money (£15). 
'No Thin Lips' this product is amazing, I put it on top of my lipstick to help plump my lips, hence the colour in the tube; beauty blogger issues. 
'No Bare Brows' the eyebrow pencil on this, pleasantly surprised me. The waxy formulae made for easy application, more suited to a heavy face of make up for a night out. It is less of a natural look, but extremely long wearing. 
'No Bleeding Lips' the concept, I love. The product, I'm indifferent. I did not notice a huge benefit of wearing the lip liner, although my lipstick did not bleed, It seemed a little pointless. 

With these brands there is always going to be hit and miss, some products you will love and others you may question the use. With the beauty industry constantly changing, there is always going to be products that are innovative and different - but make sure you check online reviews before you buy! 

Lots of love, 

Hannah Jane Williams